Loan Officers are constantly looking to gain that edge, to find that magic widget, to make the whole process easier for them. Guess what, they hardly ever find it.

Why is that? Could it be they are looking in the wrong place? Maybe their focus is more on finding the next "shortcut to success" rather than finding the next deal for them pipeline.

Here's the deal, everytime you set an appointment, get signed docs or sit down at a closing table, you have something that is invaluable to your business. You have a blue-print of how to do it successfully!

You set the appointment, right?

You got signed docs, right?

You closed the deal, right?

Well, what more could you ask for? You have successfully navigated through the mind-field of this whacky business we call mortgages. You're probably saying "it's easier said than done." You're right, just about EVERYTHING is easier said than done, so what? You've done it, AND you've done it successfully.

If you've ever closed a loan, you know what it takes to do it again. What you may not have figured out is how you've done it. In other words, what precisely did you do, every little detail, all the preparations that were needed to get to that closing.

You may think that it just happened.

You may think you did nothing differently than the borrower you didn't close.

You did the same exact thing as before, but different results.

If you got different results, the exact thing did NOT happen! Remember, every transaction is different because...the borrowers are different! If you do the exact same thing for every borrower, you will NEVER get the same results.

Take what worked for the one you closed and compare it to the one you didn't close. You'll be amazed at the clues you'll find from your success.