If you had a 70 minute call and you wanted the audio transcripts available to you and to your audience online, it's going to cost you somewhere between five and six hundred dollars.

So, how much money are you going to get for that? Well, if you had ten people on the call and they all paid you thirty dollars, that's three hundred dollars. You've already offset that cost and you haven't even begun reselling the content. If you have a hundred people on the call, then you've gotten three thousand dollars and the cost of production is very minimal. It's going to be somewhere around five hundred bucks and you've got three thousand dollars in.

Obviously, the more people you get on a call if it's a paid call, the less of the total percentage of revenue is the cost of production. So if I make $20,000 from a call, which I do often, my cost of production is somewhere between $500 to $800. And, what is that? That's just percentage points, maybe 3 to 5% of the total cash in. And that's just for producing the product.

What does it cost you to produce a book if you're an author. Think about it. When you compare teleseminars to writing a book, first of all, it's going to take you a year or two to write the book in most cases. Then you're going to go to a publisher or you're going to publish it yourself and the book is going to cost you $2 to $5 for the first 5000 you publish. I've even heard upwards of $8. Well, that's a lot of money. That's a lot of time and that's a lot of torture of writing in a cocoon without knowing if anyone is interested in your content.

Compare that with a teleseminar and for about $500 you have a lot of content, over a hundred pages sometimes, depending on how fast you talk, plus a CD so you have a how-to course that you can sell for anywhere from 49 to 79 to 100 dollars.