Email teleseminar invitations should be as wordy as you need them to be to get people on the call. I have had invitations, as few as 50 words. I have had invitations as few as 25 words. It was mostly an audio postcard where there was a link that said "click the audio postcard below to get access to a free teleseminar". I have had email solicitations that were over 750 words.

One thing you should understand is people will click the first link. They just do. Most people, online, will always click the first live link that they see. If it's a text message or an HTML message, remember that. So it a good general rule to put your first link within the first 250 words of the email message.

Kipling's six serving men

Take advantage of Kipling's six serving men. You've probably heard of this, it's; who, what, where, how, why and when. Who, what where, how, why and when. Kipling called it his six serving men because it eliminated writers block when he was writing at the turn of the century. Now the reason that I like to answer those questions, is because, if I can answer those questions within the first 250 words. It takes someone less than a minute to read that and they know exactly: who it's about, what it's about, when it's happening, how to get registered, why they should get registered and so on and so forth.

So make sure that you take advantage of the first 250 words. And answer those six questions.