Do you know the best strategies for packaging your teleseminar transcripts? Read on to discover the strategic tips and tools.

The strategic tips and tools

If you are going to have physical transcripts from your teleseminar to resell, always have a three-ring binder version and a CD in a DVD case. Why? Simply because a three-ring binder is brandable. The spine is what people see when it is on the bookshelf and you want to brand yourself. You can't do that with spiral binding. A DVD case is much more brandable, because the spine is a lot thicker than a jewel case of a CD.

The single most important strategy

The single most important thing about physical audio transcripts is that you don't have to create the product before you sell some. In other words, do a virtual rendering of what the product looks like. That's a virtual rendering. That does not exist or didn't exist at the time. It does now. The reason you did that is just to see if anyone was interested. They see the virtual version of the physical version of the audio transcripts; when people say yes, go ahead with the reservations being put into place. The listeners give you the shy yes, and then you go ahead and put the money down to make the physical versions about 25 at a time. Don't buy a lot, buy a little and if you can get away with 25 at a time, you're doing great.

In this way you can discover and know what your market wants from the beginning.