How you send your teleseminar link is an important strategic step in the pre-call process. Put your first link within the first 250 words, or better yet, the first 50 words. If you have a long email and in the beginning I'll say, "if you're in a big hurry, click this link below". That's a trial balloon close. You get them to click the link and then they can read more in the email if they wish.

Now if the list doesn't know me, I like to use shorter copy. I like to use shorter copy because most people don't have the time for long copy and they get irritated. So some times, shorter does work better online, although offline it's just the opposite many times. And so remember the magic 250 words, remember people will click the first link and give people the choice, if they're in a big hurry to click a link.

If you have an audio postcard all you need to do is read the message you have written in the email because some people prefer not to listen to audio postcards. Believe it or not. And if you don't have an audio postcard make it long enough so you can entice them to visit the registration or sales page.

So make sure you have a link to click on in the first 250 words and have other links deeper into the email for those that read every word of the email. Some people even skip to the end of the email looking for the last link to the teleseminar.