Sony will launch a streaming music service, "Music Unlimited powered by Qriocity," by the end of the year, the company said Wednesday at the Internationale Funkaustellung (IFA) trade show in Berlin.

Spotify clone to stream songs to Sony TVs, Blu-ray players, PCs Sony will launch a streaming music service, "Music Unlimited powered by Qriocity," by the end of the year, the company said at the Internationale Funkaustellung (IFA) trade show in Berlin.

Sony is making a play for a slice of the online entertainment market with new TV and music offerings designed to trump the best that Apple has to offer.

Sony Corp. will start a video- and music-streaming service in five European countries this fall to challenge Apple Inc.?s iTunes store.

Sony on Wednesday announced an unlimited, cloud-based music service that will initially be accessible via PlayStation gaming consoles and other Web-connected devices.