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Marketing Secrets What Grandmothers Do That Can Literally Change Your Business Relationships Almost everyone I know when we we're kids looked forward to holidays, especially the ones where you didn't have to go to school for a day or two. Also as a child your birthday was something special that also created some special memories you still remember to this day. If you grew up in family that was very close, then when the holidays came around everyone usually gathered together and exchange gifts with one another. But if you we're like a lot of other children your family was spread out all over and the coming together wasn't as easy. With distance making it very tough to always come together (especially for grandma and grandpa because of age) the 'love and caring' thing had to be handle differently with them. Grandma figured it out! Since grandma knew she couldn't always make your birthdays and other special days in your childhood she would at least do what? You guess it! She would send you a card. More importantly try to remember how you felt as a child when you opened that card from your grandmother and saw money inside. Made you feel really good didn't it? Of course. On any occasion when you received those cards did you ever NOT open a single one? No! 100% of the time in great expectation you'd open the card happy to see what grandma wrote and put inside. You see most people because of the holidays and birthdays of their youth they are programmed to open, get excited about and read greeting cards that are given to them. Especially the ones that are sent to us by mail the messages in these almost guaranteed will get read. Every smart business owner knows that you can double your income simply by keeping and selling to the customers you already have rather than trying to get new ones. Which is much harder. But... Recent studies have shown the problem lies not selling to the customers but in keeping the customers you already have. As a business owner you need to effectively follow-up with customers, prospects, and distributors. Wouldn't you agree? If you don't you're in the wrong business. Successful business owners especially small or home-based businesses owners are masters at following up. They systematically do it. Constantly staying in-touch with their clientele. But I'm not talking about following up with phone calls, or sending emails, people are simply to busy to pay attention to these follow up methods. But if phone calling or emailing isn't breaking through the clutter then what is? Let me tell you. Greeting cards! Sending greeting cards or postcards flat-out beats phone calling and emailing by 82% when it comes to attention and readership rate. What makes greeting cards so good? And the answer is simple. Sending greeting cards and postcards do 3 things:
Here's the proof of doing those 3 things? Tom Hopkins arguably the top sales training in America for his first 3 years in the real estate business sent out 10 personally written greeting cards a day to his clients and by his 3rd year in business 98% of his business came from referrals. That's the power of greeting cards. If this sounds like a lot of work to you - IT IS! But the return on your investment is HUGE. And since most people do not have the time to do something so laborious I've taken that into consideration and I'm suggesting this system to you: Beware! This is the most powerful, effective, and easy to use follow up system ever created.
And the best incentive of all to follow up with your customers, prospects, or down-line with this system is you can get paid to send cards.
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